Many thanks again from Maik Schwarz and MO Motorrad Magazin for placing a great spread of the UK prototype Mac. I discussed the shoot some time ago but haven’t been able to put the images up whilst they have been going through the process.

The four page spread was as a result of our initial approach to Maik Schwarz on behalf of our client Mac Motorcycles.

I guess what is nice about working with MO is the strong sense of design and the simple approach. The images have barely even been cropped. For this shoot photos were captured on both the Nikon D800e and the Leica M9 although the selection that has appeared in the magazine are all from the D800 pool. Interestingly (to me at least) a couple were with a short zoom Nikkor that I no-longer have.

Pleased to see the portrait of the bike’s creator Ellis Pitt shown without a crop too.

Postscript

OK, so it’s last thing on a Friday evening, Ellis has just forwarded this comment that he has received via email. Yes, this is why we do it;

I’ve seen your bike in the german motorcycle-magazine MO. What a great piece of work – congrats!

I can’t remember that ever a picture of a bike got me by the balls as this one did and I’m in love with motorcycles for about 30 years now.

What’s striking me most besides the fantastic line is the sheer beauty of the raw material